Project Details

1. Background & Rationale
Pakistan faces rising unemployment, particularly among youth and women from marginalized communities. In twin cities like Islamabad and Rawalpindi, informal settlements lack access to structured skill development opportunities.
“Hunar Se KhudMukhtari” aims to bridge this gap by equipping beneficiaries with market-driven vocational and entrepreneurial skills and market connectivity, enabling income generation, financial independence, and dignity.

2. Project Goal
To enhance economic self-reliance among marginalized youth and women through demand-driven skill development and livelihood opportunities.

3. Specific Objectives
1. Train 300 beneficiaries (70% women) in market-relevant skills
2. Enable at least 40% trainees to secure income opportunities
3. Support 50 micro-enterprises/startups
4. Build linkages with private sector and digital marketplaces

4. Target Beneficiaries
• Women (priority: factory workers, home-based workers)
• Out-of-school youth (18–35 years)
• Low-income households
• Persons with basic literacy

5. Key Components
Identification of beneficiaries.
Component 1: Skills Training
• Beautician & salon skills
• Tailoring & fashion design
• Digital skills (freelancing, e-commerce, basic IT)
• Handicrafts & home-based production
• EZShifa Digital health service
Component 2: Entrepreneurship Development
• Business planning
• Financial literacy
• Marketing & customer engagement
Component 3: Job Placement & Market Linkages
• Industry connections
• Internship/apprenticeship opportunities
• Digital selling platforms (Daraz, social media)
Component 4: Mentorship & Follow-up
• Monthly mentoring sessions
• Business advisory support
• Alumni network formation

6. Implementation Strategy
• Identification
• Community mobilization through local leaders
• Needs assessment survey
• Partnerships with training institutes & industry
• Blended learning (physical + digital modules)
• Continuous monitoring and feedback loops

7. Project Milestones & Timeline (12 Months)
Phase 1: Inception & Planning (Month 1–2)
• Project kickoff & staffing
• Baseline survey & community mapping
• Curriculum finalization
• Partnerships with training providers
Milestone 1:
✔ Baseline completed & 300 beneficiaries identified

Phase 2: Mobilization & Enrollment (Month 3)
• Awareness campaigns
• Registration & screening
• Batch formation
Milestone 2:
✔ 300 trainees enrolled in 4–5 skill tracks

Phase 3: Skills Training Implementation (Month 4–8)
• Conduct training sessions (3–5 months per batch)
• Mid-term assessments
• Exposure visits
Milestone 3:
✔ 300 trainees complete certified training

Phase 4: Entrepreneurship & Business Support (Month 6–10)
• Business development training
• Small grants/toolkits distribution
• Business plan competitions
Milestone 4:
✔ 50 micro-businesses launched

Phase 5: Job Placement & Market Linkages (Month 8–11)
• Job fairs & employer engagement
• Digital platform onboarding
• Internship placements
Milestone 5:
✔ 120+ beneficiaries earning income

Phase 6: Monitoring, Evaluation & Closure (Month 12)
• Endline survey
• Impact assessment
• Documentation & reporting
• Dissemination event
Milestone 6:
✔ Final report & success stories published

8. Expected Outcomes
• Increased employability and income levels
• Women’s economic empowerment
• Strengthened local micro-economies
• Sustainable livelihood opportunities

9. Potential Partners
• NAVTTC / TEVTA
• Private sector (salons, garment factories, IT firms)
• Digital platforms (Daraz, Fiverr)
• Microfinance institutions